It is with great regret that Shabbadu’s Chris Taylor announces the hire of a new Digital Strategist: his sister, Kate Crawshaw.
“I can’t believe I’m having to say this out loud in public, but I have a talented sister who knows more about the important field of Digital Strategy than I do.” says Taylor through gritted teeth.
According to Taylor, he was left with little choice. “Recently, more and more of our clients have been wanting in-depth strategic thinking for their digital and social marketing campaigns. I tried everything I could to hire someone else, but – and it kills me to admit this – the fact is my sister is one of the best thinkers in the field. Her fifteen years experience and strong skill set in everything from board-level facilitation and creation of strategic plans to implementation and staff training is perfect for our clients and for us.”
“As part of her hiring conditions I’m required to acknowledge that she is now, has been and always will be smarter than me and that Mum loves her more because she is clearly the better child.”
Crawshaw is clearly happy with her new role. “Now that the whole sibling rivalry thing’s been acknowledged as the no-contest it obviously was, I’m looking forward to teaching the little snail-eating bedwetter how the world really works. I’ll give my little brother his due, though. Shabbadu is a fascinating business with some great partnerships already in place. My role is to help nurture those relationships as well as strengthening internal processes as the business heads into an exciting growth stage.”
Taylor has no concerns about mixing family and business, though. “Look, if it doesn’t work out I’ll give her a hug, thank her for her help and tell her she was adopted.”